You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Syfy Already Pitching 'Defiance,' Coordinated TV Series and Video Game It Won't Be Introduced for a Year, but Complicated Project Requires Bringing in Marketers Early. By Jeanine Poggi, Published on April 23, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.