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Advertising Age Article Abstract

Marketers Reach for Wrinkle Cream as Cosmetic Claims Face Scrutiny

Industry Players Have Long Refused to Smear Each Other, but Government and NAD Are Focusing on $60B Sector

Published: April 23, 2012

Cosmetics have for years taken a backseat to drugs, food and nutritional supplements when it comes to scrutiny from regulators and other watchdogs, but that is changing. ...

Full Article Word count: 724

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