You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Marketers Reach for Wrinkle Cream as Cosmetic Claims Face Scrutiny Industry Players Have Long Refused to Smear Each Other, but Government and NAD Are Focusing on $60B Sector By Jack Neff, Published on April 23, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.