You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Global Study: 75% of People Think They're Not Living Up to Creative Potential Adobe Data Looks at How Creativity Is Perceived and Valued Around the World By Rupal Parekh, Published on April 23, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.