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Advertising Age Article Abstract

TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million

Peer39 Provides Data in Real-Time Ad Marketplaces That Helps Marketers Target Ads Based on Content of Webpages

Published: April 23, 2012

Peer39 provides data in real-time ad marketplaces that help advertisers target their ads based on the content of a webpage, not the user looking at the page. ...

Full Article Word count: 543

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