You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How You Can Take Advantage of Facebook's Ad Cycle Spend Now When Prices Are Low And Reap the Benefits In Q4 By Dave Williams, Published on April 24, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.