You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Honest Tea Plans First National Blitz Since Acquisition By Coca-Cola

VP-Marketing Peter Kaye: "We're Really Stepping on the Gas and Significantly Increasing Our Brand Awareness"

By Rupal Parekh, Published on April 25, 2012 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.