You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Online-Ad Company Buys TV Spot in 'The Pitch,' Slams Online Ads Undertone Wants to Present It's 'POV on the Power of Digital Advertising' By Jeanine Poggi, Published on April 25, 2012 16 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.