You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract New York Times R&D Group Launches First Commercial Product (And It's for Brands) Ricochet Helps Brands Drive Traffic to Relevant Articles, Surrounded by the Right Ads By Jason Del Rey, Published on April 26, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.