You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract More PR Agencies Get Into Media-Buying Game Ability to Do More With Marketers' Smaller Budgets Helps Public-Relations Shops Explore New Ground With Clients By Alexandra Bruell, Published on April 30, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.