You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Dallas-Based Digital Shop IMC2 Rebrands to MePlusYou But, After 17 Years in Business, Does Radical Name Change Make Sense? By Kunur Patel, Published on May 01, 2012 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.