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Advertising Age Article Abstract

Dallas-Based Digital Shop IMC2 Rebrands to MePlusYou

But, After 17 Years in Business, Does Radical Name Change Make Sense?

Published: May 01, 2012

New moniker is a dramatic departure -- far more than most adland rebrands -- and one that founder-CEO Doug Levy said is meant to signal a different era at the digital agency. ...

Full Article Word count: 519

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