You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Oscar Mayer Spending Big Behind New Selects Line No-Preservative Extension Seeks to Bring Back Health-Conscious Consumers By E.J. Schultz, Published on May 01, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.