x
Advertisement
Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

What Facebook's Critics Don't Understand: It's a Platform, Not a Publisher

You Cannot Measure or Judge Facebook The Same Way Because the Rules for Platforms Are Different

By Ian Schafer, Published on May 04, 2012 16

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.