You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Bud Light Killed Golden Wheat and Created Platinum and Lime-A-Rita Brand VP for Nation's Biggest Beer Brand Explains Line-Extension Strategy By E.J. Schultz, Published on May 04, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.