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Advertising Age Article Abstract

Why Bud Light Killed Golden Wheat and Created Platinum and Lime-A-Rita

Brand VP for Nation's Biggest Beer Brand Explains Line-Extension Strategy

Published: May 04, 2012

Ad Age caught up with Bud Light brand VP Mike Sundet to get his thoughts on how the brewer manages line extensions without damaging the core brand. ...

Full Article Word count: 961

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