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Advertising Age Article Abstract

Summer Slog Expected for TV Upfront

Bullish Sellers Mixed With Weak Economy Will Probably Produce Slight Increase

Published: May 07, 2012

"This year, there are no conversations about it being a flat or down market," said one broadcast-network executive familiar with upfront discussions. "The question remains how strong the market will be." ...

Full Article Word count: 806

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