You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract For Many, Web Video's Actual Value Trails Its Massive Hype It's a Booming $1.8B Sector, But Half of That Ad Revenue Goes to Just Two Publishers By Michael Learmonth and Nat Ives, Published on May 07, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.