You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Cable TV Ads All But Catch Broadcast for the First Time Nielsen Data Says Cable Grew Ad Take During Recession By Brian Steinberg, Published on May 08, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.