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Advertising Age Article Abstract

Organic Named Digital Agency of Record for PepsiCo's Quaker Brands

Omnicom Group Once Again Benefits From Beverage and Food Giant's Consolidation Efforts

Published: May 08, 2012

"Organic was selected because of their high-level strategic thought leadership ... their passion for social media as an integral part of planning, not an afterthought," the marketer said. ...

Full Article Word count: 288

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