You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract PR Shop MWW Launches Entertainment Venture With Music Vet Kevin Liles Deal Stems From Friendship Between Liles, MWW Chief Michael Kempner By Alexandra Bruell, Published on May 08, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.