You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media Connecting Talent and Brands With Fans Makes Good Content Better By Jeanine Poggi, Published on May 09, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.