You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pepsi Max and Cadbury First to Use Shazam in U.K. Ads Will Air During Finale of 'Britain's Got Talent' By Emma Hall, Published on May 10, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.