You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract When Big Ideas Come from Small Companies Some of the Most Ingenious Marketing Is Created by Entrepreneurs Doing Their Best With a Limited Budget By Scott Redick, Published on May 16, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.