You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem Facebook's Value Isn't Clicks, It's Using Online Behavior to Influence Offline Actions By Dave Williams, Published on May 17, 2012 20 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.