You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Summer Road Trip Went Digital. What's Your Strategy? Memorial Day Kicks Off the Season of the Truly Mobile Consumer By Marcus Fischer, Published on May 23, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.