You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hot Pockets Hacks Its Way Onto the Viral Video Chart Frozen Snack Maker Taps YouTube Stardom for Latest Spots By Thomas Pardee, Published on May 24, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.