You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Does Your Brand's Personality Come Through In Social Media? If Your Brand Is 'Badass' Better Make Sure Your Social Content Delivers By David Murdico, Published on May 31, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.