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Advertising Age Article Abstract

Obama Attack Ads on Bain Capital Are Risky, But Essential

As Incumbent, He's Playing by Rulebook in Targeting Romney's Capable-Businessman Image

Published: May 28, 2012

The president may be rolling the dice with Bain Capital attack ads -- making fellow Democratic politicians looking for cash nervous and opening himself to accusations that he has no private-sector business experience. ...

Full Article Word count: 713

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