You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Big Spenders Push Ad Line, But Facebook Holds Ground Can Newly Public Company Withstand Demands for Ads That Interrupt User Experience? By Cotton Delo, Published on May 28, 2012 19 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.