You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Marketers Are Getting Worse at Directing Their Budgets Wisely New Rex Briggs Book Finds Advertisers Failing to Spend Sufficiently on Social Media By Jack Neff, Published on May 28, 2012 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.