You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract JC Penney Ramps Up Promotions in Wake of Dismal First Quarter Adds More 'Best Price Fridays,' Highlights Savings for Customers By Natalie Zmuda, Published on May 30, 2012 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.