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Advertising Age Article Abstract

JC Penney Ramps Up Promotions in Wake of Dismal First Quarter

Adds More 'Best Price Fridays,' Highlights Savings for Customers

Published: May 30, 2012

Does an increase in the intensity of promotions, as the troubled retailer adds five more "Best Price Fridays" to the calendar, suggest the company is forgoing its original pricing strategy? ...

Full Article Word count: 493

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