You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chrysler Takes the Test Drive Out of the Dealership Trying to Get More Social-Media Buzz Out of Experiential Efforts By Rich Thomaselli, Published on June 04, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.