You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract New York's Big-Drink Ban Would Trim Bottom Lines Soda Cast as Villain, But McD's, Starbucks and Others Will Likely Be Cut Deepest By Natalie Zmuda and Maureen Morrison, Published on June 04, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.