You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Would Microsoft Lob a Grenade Into Online Advertising? IE 10's Do Not Track Feature Could Destroy Years of Work and Invite Legislation By Scott Meyer, Published on June 06, 2012 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.