You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Pinterest Must Adapt to Conquer Global Markets Challenge Will Be Negotiating Cultural Nuances to Find Users Who Have Obsessive Love for Platform By Cotton Delo, Published on June 15, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.