You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract U.K. Channel to Only Air Shows With Most Social-Media Buzz Starting in July, 4Seven Will Take Its Programming Cues From Twitter and Facebook By Emma Hall, Published on June 07, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.