You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Tumblr Unveils First Major Brand Campaign for Adidas New Ad Units Will Be Used to Promote Adidas Content From Euro 2012 By Cotton Delo, Published on June 08, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.