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Advertising Age Article Abstract

Time Inc. CEO Laura Lang: Why We Changed Our Minds About the iPad

Need to Sell iPad Subscriptions 'Was Obvious for Me,' New CEO Says

Published: June 14, 2012

The reversal wasn't actually much of an about-face for Ms. Lang, who joined as CEO in January. "It was obvious for me," she said. ...

Full Article Word count: 539

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