You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Caribou Coffee Revels in Its Role as the Little Guy No. 4 Chain Is Positioning Itself as a Starbucks Alternative and Attracting Customers With a Middle-of-the-Road Medium Roast By Maureen Morrison, Published on June 18, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.