You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract More Tablet Owners Want Free Apps, With Ads, Instead of Paid Fewer Tablet Owners Want to Pay, Online Publishers Association Finds By Jason Del Rey, Published on June 18, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.