You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Helayne Spivak Takes Over as Managing Director of VCU Brandcenter Saatchi Wellness Chief Creative to Helm School as It Integrates With VCU Business School This Fall By Shareen Pathak, Published on June 19, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.