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Advertising Age Article Abstract

Radio Grand Prix From Talent in Brazil Also Repels Mosquitoes

In Heated Debate, Some Judges Favored Mercedes-Benz Campaign From South Africa

Published: June 20, 2012

Cannes juries have been known to verify whether a winning entry really ran, but this may be the first time judges checked to see if an ad really repels mosquitoes. ...

Full Article Word count: 631

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