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Advertising Age Article Abstract

Nike Fuelband and Curators of Sweden Take Cyber Grand Prix

Awarded Work Reflects Shift From Brand Storytelling to Brand Behavior

Published: June 20, 2012

The Cyber 2012 jury awarded two Grand Prix to pieces of work that represented extreme poles of the category: Nike Fuelband+, from R/GA, New York, and The Swedish Institute/Visit Sweden's "Curators of Sweden" campaign. ...

Full Article Word count: 1434

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