You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ads About Value, Not Prices and Promotions, May Work Best in Recession Nielsen Study Examines 4,000 Ads From 2006 Through 2011 By Mallory Russell, Published on June 21, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.