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Advertising Age Article Abstract

Ads About Value, Not Prices and Promotions, May Work Best in Recession

Nielsen Study Examines 4,000 Ads From 2006 Through 2011

Published: June 21, 2012

JC Penney has struggled to execute a new marketing strategy playing up humor and playing down sales, but a new Nielsen study suggests that the retailer is on to something. ...

Full Article Word count: 376

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