You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract As Health Pressure Rises, Kids Cereals Spending More on Ads Anti-Obesity Group Claims Media Spending up 34% From 2008 By E.J. Schultz, Published on June 21, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.