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Advertising Age Article Abstract

Butter's Back -- Sales Rise as Consumers Seek Pure Ingredients

Innovation, Flavors Enable Once-Staid Staple to Outpace Olive Oil, Margarine

By: 3799
Published: June 26, 2012

In its race against margarine, butter is winning -- and even outpacing olive oil of late -- as consumers seek pure, simple, flavor-rich ingredients and the category spices things up with new products and flavors. ...

Full Article Word count: 1053

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