You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Best Buy Gets Back in the Game With New Tagline, Focus Retailer Looks to Boost Sales and Move Past Exec Exits With Creative Centered Around Tech By Natalie Zmuda, Published on June 25, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.