You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The End of the Facebook 'Fan' As We Know It We Still Lack Technology for Brands to Build Personal Relationships In Social Media By Victoria Ransom, Published on June 28, 2012 20 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.