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Advertising Age Article Abstract

Why Omnicom Is Looking at LBi as an Acquisition Target

Having Long Trumpeted Power of Integration Over Bolting-On Shops, U.S.-Based Holding Company Now Mulling a Big Digital Deal

Published: June 27, 2012

What would cause Omnicom to step outside its comfort zone to snap up one of the last global digital shops on the market? Likely, it's the need for strong pure-play digital brands to meet clients' marketing needs. ...

Full Article Word count: 1030

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