You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Microsoft's Do Not Track Browser Won't Work for Consumers The Privacy Debate In 2012 Looks a Lot Like 2002 By Scott Meyer, Published on July 03, 2012 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.