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Advertising Age Article Abstract

Barclays' Reputation Damaged by Interest-Rate Scandal

Bank Has Two PR Agencies But Says It's "A Little Soon"to Talk About Fixing Brand Image

Published: July 06, 2012

Barclays Bank is in crisis, and without much of a PR plan, if any, in place yet. The U.K.'s second-biggest lending bank has been fined $455 million for manipulating interest rates, and once wrongdoing is exposed, the British public wants to see heads roll. ...

Full Article Word count: 768

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