You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Ads Do Men Notice and What Ads Annoy? New Ad Age Insights Report Explores Men's Attitudes Toward Life, Work, Family, Media and Shopping By Ann Marie Kerwin, Published on July 10, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.